Tuesday, September 1, 2009

1938 Fashion

page from 1938 fashion catalogue
Originally uploaded by juffrouwjo

I came upon this Sears and Roebuck catalog ad. How wholesome and all-American, they look like they are living the dream. I guess that is what fashion is about, feeling wonderful and expressing your ideal self.

1 comment:

Gregg said...

During the 80s I lived in a rented house on Moraga near 31st. The first time I started to use fireplace I checked the flu for obstructions first. When I looked up the chimney it was stuffed with wadded up newspapers and I was amazed to discover they were from 1944. Somehow there were always these interesting things happening in San Francisco. Must be something in the air!